Campaign Processes: One of the major tasks of campaigns is to develop and execute Action Plans to move Centers of Gravity to the states described in their Impact Plans in the timeframes specified. There are many possible actions to affect a Center of Gravity but only some will have the right strategic effect; thus, it is imperative that campaign participants have a thorough understanding of the organization’s strategy so they can devise smart actions in support of it. Open Planning and communication continue to be of the utmost importance.